Jenan, a brand rooted in the rich heritage of Al Ghurair, recently revealed a refreshed brand identity and packaging in line with its commitment to consumers’ preferences for homegrown foods and sustainable practices.
The new brand identity underlines the Jenan’s philosophy of ‘Food made good’ by delivering high-quality, nutritious, and sustainably sourced food. It is also part of Al Ghurair Foods’ commitment to putting consumers first by catering to their diverse palates.
Consumers in the UAE are increasingly opting for locally made food and are driving demand for homegrown brands, seeking fresher and more sustainably sourced food, boosting the demand for locally produced goods.
Aligned with the UAE's ‘Made in the Emirates' initiative, Jenan is committed to local production and sustainability. It supports the UAE's National Strategy for Food Security by focusing on the environmental impact associated with food production and transportation. The strategy includes promoting local production and enhancing food safety, with the ultimate goal of positioning the UAE at the top of the Global Food Security Index by 2051.
The Jenan portfolio includes nutrient rich eggs, high-quality whole wheat flours, as well as wholesome oats, pasta made from the finest durum wheat and heart-healthy Sunflower and vegetable oils ensuring the highest nutritional value.