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The original legacy brand from Al Ghurair Foods has introduced a new brand ethos that promises high quality, nutritious food for its consumers
Jenan, the legacy brand of Al Ghurair Foods, has launched a refreshed brand identity and updated packaging in line with its commitment to bringing high quality, nutritious and sustainably sourced food for its customers in more than XX countries.
Adopting a new brand ethos that promises ‘Food Made Good’, Jenan’s updated brand identity includes [insert more specific details about the brand refresh]. The new look is designed to resonate with both loyal customers, as well as potential customers that value fresh and local produce, while reducing the environmental impact associated with their consumption choices.
Commenting on the announcement, Turgut Yegenaga, CEO of Al Ghurair Foods and Al Ghurair Resources International, said: “Jenan’s refreshed look and feel is a testament to our growth and evolution while staying true to our heritage. We will continue to provide the same great taste and quality that our customers have come to love, ensuring that every purchase enables a healthier lifestyle and a healthier planet.”
Launched in 1976 with the establishment of National Flour Mill, Jenan is one the leading producers of flour, producing over XX metric tonnes of wheat daily. The brand subsequently expanded into everyday staples such eggs and oats. More recently, the business diversified its portfolio into noodles made from durum wheat that carry higher quantities of protein, vitamins and minerals. Jenan also introduced sunflower and vegetable oils within its product categories, which contain zero palm oil. Palm oil is typically associated with greater deforestation, while also containing more saturated fats that it harmful for cardiovascular health.
As a regional leader in the food industry, Al Ghurair Foods is the food processing and manufacturing division of Al Ghurair, one of the leading diversified UAE family businesses. Its portfolio includes a broad range of branded, private label and bulk products, catering to diverse businesses and retailers, including flour, semolina, oats, eggs and animal nutrition.