Dubai’s taxi experience received a high-tech makeover with the launch of ZED, the first ever, locally developed ride-hailing app that allows passengers to personalise their journeys.
The ZED app was officially rolled out in partnership with Dubai’s Roads and Transport Authority (RTA), marking a significant step toward the city’s goal of making 80% of taxi rides e-hailable.
ZED’s standout feature is its customisation capability - riders can adjust the air conditioning, select their preferred music, set ambient lighting, and even choose how chatty they want their driver to be, when they order their ride. The app also offers the ability to schedule recurring rides, catering for rider convenience and comfort.
ZED is more than just an app; it’s an investment in Dubai’s future as a smart and connected city, contributing to the use of technology to enable smart mobility. In a market increasingly shaped by convenience and personalisation, ZED stands out with its user-centric approach and commitment to service excellence.
ZED’s fleet of Captains are trained to deliver a high level of professionalism and customer care, reflecting the Al Ghurair commitment to excellence.