Dubai, UAE, 11 November 2025 - Following the signing of an exclusive UAE distribution agreement, Al Ghurair Mobility is preparing to introduce LEPAS, Chery Group’s new premium mobility brand, to the UAE.
Recently at the Chery International User Summit in China, the event offered a global showcase into three bold expressions of the brand’s vision - the debut of LEPAS DAY, the unveiling of the world’s first Elegant Lifestyle House, and the introduction of its new design philosophy, Spatial Aesthetics. Together, these innovations reflect LEPAS’s belief that technology and design can move beyond engineering to become part of a richer, more human lifestyle experience.
Elegant living, redefined
The Elegant Lifestyle House made its official debut during the summit as the world’s first lifestyle space dedicated to the LEPAS philosophy. Presented in the form of a miniature community, it brings the brand’s values of beauty, emotion and innovation into everyday life, and is set to be expanded across the global dealership network.
Blending automotive design with home aesthetics, the Elegant Lifestyle House features three immersive zones: Leopard Shadow Window, Slow Living Corner Café, and Color & Art District, bringing together elements of fashion, art, home décor and nature.
Within this space, the LEPAS L8, L6, and L4 are seamlessly integrated into the rhythms of daily life. Here, the automobile becomes more than a vehicle - it is an integral part of the community’s lifestyle and culture, embodying the modern pursuit of elegance.
The art of space and emotion
At the Summit, LEPAS also revealed its design language of Spatial Aesthetics, showcased through its flagship L8 SUV which fuses generous space, elegant design and graceful style to deliver a new experience in elegant mobility.
As automobiles move from means of transportation to mobile living spaces, users’ expectations have extended far beyond performance. Embodying the ‘Elegant Life’ philosophy, the LEPAS L8 integrates the brand’s signature “Leopard Aesthetic” design language with advanced new energy technologies. Its dynamic, tension-filled exterior and delicately crafted interior reflect a perfect balance between comfort and functionality.
With its harmonious proportions and versatile cabin layout, the LEPAS L8 seamlessly adapts to diverse scenarios – from solo drives to family trips, from daily commutes to weekend getaways - meeting users’ varied needs for an elegant life.
LEPAS DAY: A global declaration of “Elegant Technology”
During the Summit, Chery Group also hosted LEPAS DAY, marking the official beginning of the brand’s global journey. The event unfolded as an immersive cultural and artistic showcase blending technology, humanity and art to express the brand’s distinctive Leopard Aesthetics through vivid installations and tactile design. Guests were invited to feel the essence of elegant living, not just observe it.
At the heart of LEPAS DAY, the brand revealed its Elegant Technology System - a comprehensive framework built on the philosophy of “understanding and serving people,” encompassing new-generation platforms, new energy innovation, holistic safety and intelligent cockpit design. LEPAS DAY redefined technology as a bridge between composure, confidence and grace - a celebration of how elegance can move the world forward.
Coming soon to the UAE: The LEPAS L8
The brand’s first model, the LEPAS L8, is set to anchor the UAE debut, combining advanced safety features, immersive interior design and sustainable innovation. Al Ghurair Mobility will spearhead its introduction across the Emirates, building on the UAE’s strong appetite for premium new-energy vehicles and intelligent mobility solutions.
“The global showcase of LEPAS marks a significant step towards a smarter, greener future - one that Al Ghurair is proud to help bring to customers in the UAE,” said John Iossifidis, Group Chief Executive Officer, Al Ghurair. “By pairing intelligent technology with timeless design, LEPAS shows how mobility can enhance everyday life - not just in how we move, but in how we live.”
“At Al Ghurair Mobility, our focus is to offer customers the right choices for their lives,” said Oscar Rivoli, Chief Executive Officer, Motors, Al Ghurair Mobility. “The LEPAS vision resonates strongly with the UAE - a market that values design, innovation and sustainability. As the partnership progresses, we look forward to curating experiences that reflect these priorities for drivers across the Emirates.”