Five percent of sales generated through The Face Shop and Springfield in the UAE will go towards Emirates Red Crescent’s ongoing charity efforts during Ramadan
Dubai, United Arab Emirates; 18 March 2024: Al Ghurair Retail, part of Al Ghurair Investment (AGI), one of the largest diversified family business groups in the UAE, has announced that it will be teaming up with Emirates Red Crescent (ERC) during the Holy Month of Ramadan, which will see five per cent of the total revenue generated throughout the month from the brands The Face Shop and Springfield go towards ERC’s ongoing Ramadan: Continuous Giving Campaign.
The proceeds will be used by ERC to provide essentials to those in need both in the UAE and around the world. ERC aims to support 1.8 million people in 44 countries through its Ramadan programmes this year.
Commenting on the partnership, Daoud Asaad, General Manager of Al Ghurair Retail, said: “At Al Ghurair, we take pride in giving back to the community. As part of one of the largest family business conglomerates in the region, we are deeply embedded within the community and see it as a moral responsibility to support those that are less fortunate. We commend the sustained efforts of Emirates Red Crescent and hope that our partnership can create a ripple effect, inspiring those around us.”
The sacred month of Ramadan holds particular significance for acts of charity, where the community is strongly encouraged to give back to those less fortunate. Compassion and generosity through acts of Sadaqah or ‘righteousness’ can help provide a better quality of life for those facing humanitarian challenges.
XYZ, at Emirates Red Crescent, said: “One of our key objectives for the Holy Month of Ramadan is to continue to bring together the generous people and businesses in the UAE to support our charitable initiatives. Ultimately, we are all united by a shared commitment to humanity, alleviating the suffering of vulnerable people and families around the world.”
The initiative by Al Ghurair Retail is in alignment with AGI’s Group-wide purpose of ‘Enhancing Life’, contributing to meaningful and impactful change in the communities it serves.