Published on August 22, 2022:
With our Purpose of ‘Enhancing Life’ as our North Star, we look to the next chapter of the Al Ghurair story – one where we are recognised as much for our commercial leadership as we are for our social contribution.
From the start of our transformation journey at Al Ghurair, our aspiration has been to build a progressive, people-oriented, value-creating organisation driven by sustainable excellence, and doing so while retaining our status as pioneers, obsessed with innovation and change.
What brings our journey to life is our aspirations and imagination of what we – collectively - want the future of Al Ghurair to be. Our Vision connects the component parts of what makes us unique, our aspiration for the future and how we will achieve it – defining the precise benchmark towards which we are headed.
Building on our history, and heading towards the future, our Vision is clear:
“Pioneers in the pursuit of better to enhance life, every day.”
"This Vision is an important part of our story - a story that authentically builds on our pioneering past to create a better future for all. Thank you to everyone involved in developing this – I look forward to making it happen, together!" - John Iossifidis, GCEO, Al Ghurair.